About ProperLand
About our real estate agency
Eleven branches, 180 agents and one working rule that has not changed since 1982: the person who values your home is the person who sells it.
Our story
Buying and selling property in an easy way
ProperLand opened in 1982 with two desks above a hardware shop. Four decades later the model is the same, just larger: agents who work one patch, know its roads and stay on your file from the first valuation to the day the keys move.
We do not run a call centre and we do not hand your sale between departments. If your agent is out at a viewing, they call you back — nobody else picks up your file.
Our vision
Make moving home predictable. Clear pricing, honest timelines and no fee that appears after you have committed.
Our mission
Give every client one named agent with the authority to make decisions, and back that agent with valuation data they can show you rather than summarise.
Process
Our main focus
Three stages, run in order, on every instruction we take.
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Planning stage
An agent visits, measures and prices against comparable sales from the last six months. You get a written range with the comparables attached before anything goes live.
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Development
Photography, floor plan and listing copy are produced in one visit and live within 72 hours. Viewings are grouped so you are not opening your door every evening.
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New way of living
Offers are checked for proof of funds, mortgage agreement in principle and chain position before they reach you. Your agent then runs the timeline through to exchange and completion.
Testimonials
What our customers
say about us
Learn more about who we are in real estate
We are a residential agency, not a franchise desk. Sales, lettings and property management sit in the same office, which is why a landlord selling a tenanted flat deals with one team rather than three.
Every agent covers a single patch and is expected to know it properly: which roads flood, which schools are oversubscribed, which developments have a planning application pending. That knowledge is the product.
Talk to an agentWe are reinventing the space
Most agencies sell you a listing. We would rather sell you a move that completes, which means being straight about price, condition and the chain even when that costs us the instruction.
Full service
Valuation, photography, viewings, negotiation, conveyancing liaison and handover — handled by the same agent from start to finish.
Safe investments
Rental yield, service charge history, lease length and planning risk checked before you buy, with the paperwork sent to you rather than summarised on a call.
- 0Properties sold
- 0Customer satisfaction
- 0Property transactions
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Experts
Our property team
Four of the 180 agents working across our branch network. Each one covers a single patch.
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Ismail Malik
Senior land and sales agent -
Elena Gilberts
Head of lettings -
Peter Parker
Buyer representation agent -
Rosalina William
Valuations lead
Trusted by more than 50 partner brands
- Proland
- NestCity
- Archly
- RAAND
- Northstone
- Bilgren
- Everst
- Roofcraft