Glass and steel apartment block managed by ProperLand

About ProperLand

About our real estate agency

Eleven branches, 180 agents and one working rule that has not changed since 1982: the person who values your home is the person who sells it.

Period building converted into flats, listed by ProperLand

Our story

Buying and selling property in an easy way

ProperLand opened in 1982 with two desks above a hardware shop. Four decades later the model is the same, just larger: agents who work one patch, know its roads and stay on your file from the first valuation to the day the keys move.

We do not run a call centre and we do not hand your sale between departments. If your agent is out at a viewing, they call you back — nobody else picks up your file.

Our vision

Make moving home predictable. Clear pricing, honest timelines and no fee that appears after you have committed.

Our mission

Give every client one named agent with the authority to make decisions, and back that agent with valuation data they can show you rather than summarise.

Process

Our main focus

Three stages, run in order, on every instruction we take.

  1. Planning stage

    An agent visits, measures and prices against comparable sales from the last six months. You get a written range with the comparables attached before anything goes live.

  2. Development

    Photography, floor plan and listing copy are produced in one visit and live within 72 hours. Viewings are grouped so you are not opening your door every evening.

  3. New way of living

    Offers are checked for proof of funds, mortgage agreement in principle and chain position before they reach you. Your agent then runs the timeline through to exchange and completion.

Testimonials

What our customers
say about us

  • They sold our flat in eleven days at the asking price. What I remember most is that every call was answered by the same person.

    Victor MurphySeller, semi-detached

  • We were relocating at two weeks' notice. Our agent lined up nine viewings in one Saturday and found us the right road, not just the right house.

    Nan Petty CalvinFirst-time buyer

  • First-time buyer here, and I understood every stage. The fee was exactly what was quoted at the start, with nothing added at completion.

    Peeter WalkerBuyer, new build

  • Our rental was tenanted within a week and referencing was handled end to end. This is our second property with them.

    Nancy MithiLandlord, two properties

  • An honest valuation, even when it came in lower than I hoped. That advice is the reason the sale actually completed.

    Daniel ReyesSeller, period house

Detached family house with a double garage, sold through ProperLand

Learn more about who we are in real estate

We are a residential agency, not a franchise desk. Sales, lettings and property management sit in the same office, which is why a landlord selling a tenanted flat deals with one team rather than three.

Every agent covers a single patch and is expected to know it properly: which roads flood, which schools are oversubscribed, which developments have a planning application pending. That knowledge is the product.

Talk to an agent
Festoon lighting strung across a garden terrace at a ProperLand property

We are reinventing the space

Most agencies sell you a listing. We would rather sell you a move that completes, which means being straight about price, condition and the chain even when that costs us the instruction.

Full service

Valuation, photography, viewings, negotiation, conveyancing liaison and handover — handled by the same agent from start to finish.

Safe investments

Rental yield, service charge history, lease length and planning risk checked before you buy, with the paperwork sent to you rather than summarised on a call.

  • 0Properties sold
  • 0Customer satisfaction
  • 0Property transactions
  • 0Five-star reviews

Experts

Our property team

Four of the 180 agents working across our branch network. Each one covers a single patch.

  • Portrait of Ismail Malik, senior land and sales agent at ProperLand

    Ismail Malik

    Senior land and sales agent
  • Portrait of Elena Gilberts, head of lettings at ProperLand

    Elena Gilberts

    Head of lettings
  • Portrait of Peter Parker, buyer representation agent at ProperLand

    Peter Parker

    Buyer representation agent
  • Portrait of Rosalina William, valuations lead at ProperLand

    Rosalina William

    Valuations lead

Trusted by more than 50 partner brands

  • Proland
  • NestCity
  • Archly
  • RAAND
  • Northstone
  • Bilgren
  • Everst
  • Roofcraft
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